Punjab govt working to attract tourists
Demonstrators wave flags during a protest march for government reform led by Pakistani preacher Tahir-ul-Qadri, in Islamabad, Pakistan, Jan. 14, 2013. Qadri, who has recently returned to Pakistan after living in Canada, has taken the country by storm in recent weeks in a campaign against government corruption that has gripped the news media and jolted the traditional political mainstream. (Diego Ibarra Sanchez/The New York Times)
Publishing date: 03 September 2025
Published in: The Nation
Secretary Tourism, Archaeology & Museums Department Dr Ehsan Bhutta has said that for promoting tourism, the Punjab government is focusing to develop state of the art infrastructure, enhance visitor experiences and showcase the region’s unique cultural identity to the world to attract the tourists. This includes initiatives to preserve historical sites, promote cultural events, and develop tourist facilities. He was addressing the officers while visiting the TDCP Head Office in Lahore. During the visit, General Manager (Admin) Dr Noor Muhammad along with senior TDCP officers presented a comprehensive briefing on the progress of ongoing ADP schemes, outlining their objectives, key achievements, and future prospects. Dr Ehsan Bhutta said that Punjab’s tourism landscape is a treasure trove of historical landmarks, cultural experiences, and natural beauty, offering something for every kind of traveler. The province is home to numerous iconic sites, including the Lahore Fort, a UNESCO World Heritage Site, and the Badshahi Mosque, one of the largest mosques in the world. The revered Data Darbar shrine, a sacred site for Muslims, and the ancient Katas Raj Temples, a testament to the region’s rich Hindu heritage, are also major attractions. As a result, Punjab is poised to become a premier tourist destination, attracting visitors from far and wide to experience its warm hospitality, vibrant culture, and timeless history. By leveraging its rich heritage and natural beauty, Punjab can unlock its full tourism potential and drive economic growth, cultural exchange, and community development. Dr Ehsan Bhutta also apprised the latest additions and the successful operational status of the double-decker bus service, appreciated its emergence as a popular attraction for both local citizens and tourists. Later, he toured different sections of the TDCP Head Office, interacted with the staff, and appreciated their efforts in promoting tourism across Punjab.
